Everyday Communication for Today’s Women™ (ECTW)

Everyday Communication for Today’s Women™ (ECTW)

CREA Learning Academy (www.crealearning.in) believes that English communication skills are as essential in everyday lives, as they are in successful professional careers. Women are in the position to benefit the most from acquiring communication skills in an age where more women are gaining formal and informal leadership roles across all walks of life. English communication skills not only help with building confidence among women, they also help with the overall development of their personality and empower them to make generally better decisions alongside the men in their lives. As the old saying goes – “If you educate a man, you educate an individual. But if you educate a woman, you educate a nation.”

Everyday Communication for Today’s Women™ (ECTW) is a program built on the sound basis of communication principles and practical training methodologies from the United States – to address this specific need among women in India who want to improve their communication skills in English. Be it the spouse’s office party, a social gathering, a parent-teacher meeting at the child’s school, ordering food at a posh restaurant or making a telephone purchase – fluent everyday communication in English will empower women to positively influence and make an ever-lasting impact on people around them.

Michelle Obama once said – “No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half of its citizens.” Obviously, the direct positive impact of English language skills of a woman is on the immediate family – especially the children, irrespective of whether they go to a public or a private school. Women are also empowered to engage in the mainstream of social and public lives – government and private sector affairs, such as banking, utilities, and other services, a lot of which require reasonable fluency in the use of the English language.

Moreover, in today’s connected world, proper knowledge of English helps women to participate in technology-driven economic activity and social networking – such as effectively influencing people on Facebook and Whatsapp. Apart from being a casual participant on such platforms, the knowledge of English can empower everyday women to also become successful business owners, and to gain full- or part-time employment.